Conversation Co was engaged by the City of Melbourne to plan and deliver the engagement approach to seek feedback on the draft Towards Smoke-Free Melbourne 2025 policy – an unprecedented public health initiative within Victoria. The Policy describes the vision that “the City of Melbourne will become a smoke-free city by 2025 with smoking restricted in the majority of public spaces and events”.
The engagement approach sought to understand the potential social impacts of this policy, the level of support the wider community had for the policy and engage community representatives in deliberating the scope of the policy and how it would be implemented.
For this project, a variety of targeted methods were adopted to reach diverse members of the community that live, work, visit or study in the City of Melbourne area. This consisted of both online and face-to-face techniques, including community pop-ups, online surveys and quick polls, a static installation, online targeted workshops, and a deliberative community panel.