Harnessing AI in Marketing: Tools, Benefits and Safe Practices for a Smarter Workflow
AI is not just a buzzword; its involvement is growing in every aspect and field, especially in the realm of marketing. While there are still many grey areas regarding policy and privacy in using AI, using the right tools in the right ways can make our work (and life) much easier.
Navigating the Communications Landscape & Social Media Trends in 2024
For community engagement organisations and businesses, social media remains an essential tool for fostering community engagement and building brand awareness. Here are some predictions for social media in 2024.
How We Analyse our Marketing & Communications Efforts
At Conversation Co, we are big analysers of our work. Analysing is as important as the planning and execution process because it can tell us a lot. For example, whether our work is getting to the right audience, the level of impact, what worked well or needs to be improved on, and the trends and predictions that we can tap into.
Tailoring Communication Strategies to your Stakeholders
Your project will have a variety of stakeholders – from external stakeholders like the relevant wider community, to internal stakeholders like staff across other departments. Different stakeholders have varying levels of interest and involvement in a project. A well-defined communications plan will help identify key stakeholders and develop tailored communications strategies for each group. Engaging stakeholders with relevant information keeps them informed, engaged and supportive of the project’s progress. So how do you tailor up to your target audience/stakeholders?
What Should you Include in a Communications Plan?
Following is what we include within our communications plan. Your communications plan should always align with your overall engagement strategy.
The Value of Communications in Engagement Programs
Effective communication is essential to supporting your engagement program. Communication is more than just letting your community and stakeholders know that a project is happening, it can help to foster a sense of connection, build trust, and maintain engagement in your project (and in turn, your organisation).