Why B Corp with Cindy Plowman
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Why B Corp with Cindy Plowman

Conversation Co has just been awarded global certification and inducted into B Corp as an organisation that exists to do good things, while also being a force for good. Director, Cindy Plowman shares her reasons behind certification, learnings along the way and advice to others interested.

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New to Local Government: Sector Guidance Planning & Reporting

New to Local Government: Sector Guidance Planning & Reporting

2024 and 2025 will be busy years for all Victorian councils. A number of key strategic plans will be prepared and there will be council elections in October 2024. The Local Government Act 2020 requires councils to prepare a long-term Community Vision, a four-year Council Plan, a ten-year Financial Plan and a ten-year Asset Plan, after every four-year election cycle. Community engagement is mandatory or highly recommended for all these plans.

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Voter Fatigue on Community Engagement
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Voter Fatigue on Community Engagement

Voter fatigue refers to the apathy felt towards voting by people who live in a country /state that functions as a democracy. It is generally known to be caused by having to vote in multiple elections in a short period of time – in the Australian context this could refer to the federal, state, local elections, as well as a referendum. It is important to acknowledge the impact this may have on other smaller scale forms of community engagement and how we keep community members informed and address barriers that prevent people from experiencing engagement fatigue.

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Reflections on The Voice Referendum 2023
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Reflections on The Voice Referendum 2023

In light of the recent referendum results, it is important to unpack influencing factors that led to the defeat of the proposal for an Indigenous Voice to Parliament. There needed to be a majority nationally as well in four of the six states. The ACT was the only territory that had a majority of Yes votes, with every other state and territory voting against the Voice. Despite polls leading up to the referendum anticipating a loss, there was shock as to how far we swung to ‘No’ as a nation (60.52% nationally). The technological and political landscape’s influence on the large-scale engagement process are necessary considerations as we reflect on what has happened and where we go from here.

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How We Analyse our Marketing & Communications Efforts
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How We Analyse our Marketing & Communications Efforts

At Conversation Co, we are big analysers of our work. Analysing is as important as the planning and execution process because it can tell us a lot. For example, whether our work is getting to the right audience, the level of impact, what worked well or needs to be improved on, and the trends and predictions that we can tap into.

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Indigenous Voice to Parliament
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Indigenous Voice to Parliament

Voting in a referendum is community engagement at a national scale. The Indigenous Voice to Parliament has been a topic of current public debate as referendum day gets closer. It is important to consider the history of the Voice, its function and the process of the referendum in order to stay informed and make a decision that reflects our current values as a nation.

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The Value of Detailed Planning & How It Saves You Time
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The Value of Detailed Planning & How It Saves You Time

If you’re involved in any kind of project, whether it’s in the public sector, private industry, or community initiatives, you’ve probably heard about Engagement Plans. Engagement Plans are a working document that is intended to be updated throughout the duration of the project. They are important in keeping everyone involved in the project up-to-speed and on the same page, and serves as the backbone of your project.

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The Role of Social Planning, Social Research & Community Engagement

The Role of Social Planning, Social Research & Community Engagement

Sometimes our clients ask us to engage with their stakeholders when another approach is more suitable. What exactly is the difference between social research and community engagement? Where does social planning and technical information fit into the picture? Some projects will utilise one method, while others utilise all three approaches, at different stages.

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Tailoring Communication Strategies to your Stakeholders

Tailoring Communication Strategies to your Stakeholders

Your project will have a variety of stakeholders – from external stakeholders like the relevant wider community, to internal stakeholders like staff across other departments. Different stakeholders have varying levels of interest and involvement in a project. A well-defined communications plan will help identify key stakeholders and develop tailored communications strategies for each group. Engaging stakeholders with relevant information keeps them informed, engaged and supportive of the project’s progress. So how do you tailor up to your target audience/stakeholders?

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