Tailoring Communication Strategies to your Stakeholders

Tailoring Communication Strategies to your Stakeholders

Your project will have a variety of stakeholders – from external stakeholders like the relevant wider community, to internal stakeholders like staff across other departments. Different stakeholders have varying levels of interest and involvement in a project. A well-defined communications plan will help identify key stakeholders and develop tailored communications strategies for each group. Engaging stakeholders with relevant information keeps them informed, engaged and supportive of the project’s progress. So how do you tailor up to your target audience/stakeholders?

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Correlation Between Food Trends & Community Acceptance in Melbourne
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Correlation Between Food Trends & Community Acceptance in Melbourne

Let’s talk about the correlation between food trends and community acceptance within Melbourne. Picture this: a delightful blend of flavours, cultures, and a dash of quirkiness. Melbourne’s food scene has a way of bringing people together, and food trends play a significant role in fostering community acceptance. It’s like a delicious recipe where the ingredients are the trends, and the outcome is a harmonious foodie paradise.

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Being Conscious in Community Engagement Amidst Rising Costs
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Being Conscious in Community Engagement Amidst Rising Costs

When it comes to community engagement efforts in the face of inflation and rising living costs in Melbourne, it’s crucial to be conscious and mindful of the community’s needs and challenges. Here are some friendly tips to help you (and us) navigate this situation.

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Positive Spin of Rising Costs on Community Engagement
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Positive Spin of Rising Costs on Community Engagement

When it comes to community engagement as an industry, there’s no doubt that the rising living costs, increases in minimum wage, and inflation in Melbourne can have an impact. However, let’s take a friendly and optimistic perspective on this.

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Engaging with Caregivers in Manningham
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Engaging with Caregivers in Manningham

Engaging with caregivers is an essential part of any community development project. Carers have a unique understanding of the strengths, needs and aspirations of the people they care for. They are highly skilled people who have knowledge of the day to day lives of target groups.  They reflect on trends and influences and understand how decision makers, governments and policy can impact experiences first hand. In short, they are a wealth of knowledge and expertise for making social change, developing strategies and delivering meaningful impact. 

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Making Participation Easy for Parents and Caregivers
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Making Participation Easy for Parents and Caregivers

Some of our favourite engagement projects are centred on the contribution of kids and their caregivers. They always bring fun, colour and random creativity to a project from suggestions for a cats and dogs olympics under the proposed raised rail in Merri-bek City Council, a free goldfish giveaway for residents of Whittlesea to support the Domestic Animal Management Policy and an all animal school zoo to send domestic animals to during the day to support native biodiversity in Melbourne’s West. It is worth mentioning the latter two suggestions were the ideas of caregivers inspired by their kids. 

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Supporting Engagement with Caregivers
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Supporting Engagement with Caregivers

Participating in community engagement activities, whether they are online or in-person can be tough for those caring for another person. So in our line of work, it is important to consider the needs of these individuals to ensure that, regardless of their busy schedule, they too have a chance to have their say.

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Handling & Responding to Media Pressure
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Handling & Responding to Media Pressure

There may be times when you become aware of a brewing crisis before it becomes public or you could be contacted by media for comment about it. Either way, you need to be prepared for how to handle the situation. It’s important to not ignore it, but rather address it and be as open and honest about the situation.

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Leading the Change with City of Port Phillip
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Leading the Change with City of Port Phillip

In a municipality that is home to over 100,000 human residents and 8000 four-legged residents (sharing only 353 hectares of open space), conversations about the management of shared spaces is not a new one for the City of Port Phillip. 

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Leading the Change with Merri-bek’s Community Budget
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Leading the Change with Merri-bek’s Community Budget

Sometimes, engaging with communities can be a difficult and complex process. Sometimes, we don’t get the results we planned for. Sometimes, the community can tell us things that are ‘out of scope’ or ‘not relevant’ to project outcomes. Sometimes, projects that seem relatively straightforward can trigger conversations about deeper, more complex or nuanced issues in communities. Sometimes, these results can seem like a whole lot of extra work or an engagement program that doesn’t ‘create value’.

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Tips to Self-Advocate
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Tips to Self-Advocate

We’d love this resource to be shared by project teams to aid participation in their consultation and engagement processes, and by community groups wanting to make changes in their local communities.

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Closing the Loop with Graduates at the University of Melbourne
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Closing the Loop with Graduates at the University of Melbourne

Late last year, Conversation Co had the privilege to work with the Graduate Student Association at the University of Melbourne. The purpose of our project was to understand the strengths of graduate students and researchers and the challenges they face while completing PhDs and Masters by Research to advocate for improved supervision, processes and University support. 

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3 Secrets to Inclusive Pop-up Engagements
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3 Secrets to Inclusive Pop-up Engagements

Pop-up events take a project to the places and spaces your community already use. This is an opportunity to reach a broad sample of people, but only if they feel safe and welcome to participate.

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Yarra Park Master Plan
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Yarra Park Master Plan

Yarra Park is one of Melbourne’s premier public parklands, it also provides the setting for the major sporting facilities of the Melbourne Cricket Ground (MCG) and the Richmond Cricket Ground/Punt Road Oval. Together, the parkland and surrounding facilities provide important social, economic and environmental benefits to Victorians. Yarra Park also has a significant indigenous cultural heritage and is noted for its landscape and sporting heritage. 

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